Monthly Media Results
By Misty Martin on September 29, 2017 @ 4:49am
Throughout the month of August beef was showcased in the media through TV newscasts and online news outlets in Houston, Beaumont, Tyler, Lubbock and Amarillo. The stories featured delicious beef recipes and offered cooking tips and beef nutrition information to consumers. Monthly audience impressions totaled more than 3.6 million. The Texas Beef Council works throughout the year to ensure positive beef stories reach consumers in Texas.