Latest News

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    'All About Beef' App Features Two New Games

    The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.

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  • grilling-seminar-160x145.jpg

    Grilling Seminar

    More than 130 Texas Beef Team members and their families participated in a beef grilling seminar held at the Texas Beef Council (TBC) headquarters in Austin.

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  • mike-roussell-160x145.jpg

    Fitness Professionals Learn Protein

    Fitness professionals, nutritionist and gym owners learned about the importance of protein in the diet and optimal distribution throughout the day at MANIA®, a fitness education conference recently held in Dallas.

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  • caribbean-export-160x145.jpg

    Caribbean Export

    The Texas Beef Council (TBC) recently hosted a group of 10 Caribbean chefs and importers for a Texas BBQ crawl and pasture to plate tour of the beef industry.

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  • Launching Beef Safety Search Campaign

    The checkoff’s “Beef. It’s What’s For Dinner” brand recently launched an all new landing page on and a Google search campaign focused on beef safety. This campaign aims to capture consumers who are seeking more information on how to properly store, handle and prepare beef, and how to determine the optimal cooking temperature to ensure safe and delicious beef meals.

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