Boosting Beef Sales with 'Rocky Mountain Steak'
The beef checkoff partnered with the U.S. Meat Export Federation (USMEF), a Korean retailer, and Korean beef importers to fund a “Rocky Mountain Steak” campaign with E-mart, Korea’s largest retail chain, which triggered an 83-percent increase in U.S. beef sales at the chain!
ASEAN Export Efforts
The Texas Beef Council, in partnership with the U.S. Meat Export Federation, recently hosted a group of ten importers, buyers and chefs from the ASEAN region for a Texas beef industry tour.
Beef Production Boot Camp
More than 45 Kroger meat market managers participated in a two day beef production boot camp held at Texas A&M University.
Ten chefs and culinary instructors recently visited the South Plains for a pasture to plate tour of the beef industry.
'All About Beef' App Features Two New Games
The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.
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