'All About Beef' App Features Two New Games
The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.
More than 130 Texas Beef Team members and their families participated in a beef grilling seminar held at the Texas Beef Council (TBC) headquarters in Austin.
Fitness Professionals Learn Protein
Fitness professionals, nutritionist and gym owners learned about the importance of protein in the diet and optimal distribution throughout the day at MANIA®, a fitness education conference recently held in Dallas.
The Texas Beef Council (TBC) recently hosted a group of 10 Caribbean chefs and importers for a Texas BBQ crawl and pasture to plate tour of the beef industry.
Launching Beef Safety Search Campaign
The checkoff’s “Beef. It’s What’s For Dinner” brand recently launched an all new landing page on BeefItsWhatsForDinner.com and a Google search campaign focused on beef safety. This campaign aims to capture consumers who are seeking more information on how to properly store, handle and prepare beef, and how to determine the optimal cooking temperature to ensure safe and delicious beef meals.
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