Latest News

  • rocky-mountain-steak-160x145.jpg

    Boosting Beef Sales with 'Rocky Mountain Steak'

    The beef checkoff partnered with the U.S. Meat Export Federation (USMEF), a Korean retailer, and Korean beef importers to fund a “Rocky Mountain Steak” campaign with E-mart, Korea’s largest retail chain, which triggered an 83-percent increase in U.S. beef sales at the chain!

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  • ASEAN-export-group-160x145.jpg

    ASEAN Export Efforts

    The Texas Beef Council, in partnership with the U.S. Meat Export Federation, recently hosted a group of ten importers, buyers and chefs from the ASEAN region for a Texas beef industry tour.

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  • boot-camp-2-160x145.jpg

    Beef Production Boot Camp

    More than 45 Kroger meat market managers participated in a two day beef production boot camp held at Texas A&M University.

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  • Continuing Education

    Ten chefs and culinary instructors recently visited the South Plains for a pasture to plate tour of the beef industry.

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  • all-about-beef-160x145.jpg

    'All About Beef' App Features Two New Games

    The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.

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