Monthly Consumer Media Coverage
Throughout the month of December beef was showcased in the media through TV newscasts and online news outlets in Waco, Lubbock and Amarillo.
Reaching Texas Beef Checkoff Stakeholders
In efforts to share the latest beef checkoff information, Texas Beef Council (TBC) staff recently attended the Amarillo Farm and Ranch Show and the Texas Farm Bureau Annual Meeting in San Antonio.
Educating Cost-Conscious Shoppers
A new checkoff-funded national Ibotta campaign aims to increase awareness for lower prices at the meat case. Ibotta is a smartphone app that offers rebates on groceries and other items, with a highly engaged millennial user base and more than 19 million subscribers.
Beef Boot Camp
The Texas Beef Council recently hosted two sessions of Beef Boot Camp for 40 HEB meat market managers from around the state.
Farm to Fork
The Texas Beef Council recently hosted 15 dietetic interns and their faculty for a farm to fork tour held in the Houston area.
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