Featuring Beef in National News
Major media outlets continue to feature beef, thanks to extensive checkoff media-relations efforts.
Chef Pasture to Plate Tour
The Texas Beef Council (TBC) recently hosted 10 chefs on a Pasture to Plate tour in the South Plains of Texas.
Reaching Health Influencers
The Texas Beef Council’s (TBC) nutrition team recently participated in the Texas Nurse Practitioners Conference in San Antonio and the Texas Academy of Physicians Assistants regional meeting in Corpus Christi reaching more than 750 health professionals.
Tour de Cure Houston
The checkoff-funded Texas BEEF Team took home top honors at the American Diabetes Association Tour de cure bike ride in Houston.
Reaching ‘Families in Motion’ on Facebook
With the launch of the national checkoff’s ‘Families in Motion’ campaign, the checkoff’s consumer-facing Facebook page – with nearly 1 million likes! – has been sharing and promoting recipes that consumers can relate to through lifestyle moments and cooking styles.
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