Sharing Checkoff Information
The Texas Beef Council’s (TBC) producer communications team traveled across the state to share beef checkoff information and program updates to farmers and ranchers.
West Texas Beef 706
More than 25 participants completed the hands-on learning experience on beef quality at the West Texas Beef 706 held at Sul Ross State University in Alpine.
Beef was the star during the Family, Career and Community Leaders of America (FCCLA) Regional Mystery Basket culinary competitions in Waco and Galveston. The Texas Beef Council (TBC) was on hand were more than 70 students competed for a chance to advance to the state competition. Beef was utilized as a mystery ingredient at the competitions. Educating and engaging the next generation of culinary professionals is a key factor in growing beef demand.
Beef Boot Camp
The Texas Beef Council (TBC) recently hosted a Beef Boot Camp for HEB meat market managers from around the state. The group participated in a day-long training about beef nutrition, grilling techniques, quality grades, flavor pairings, and of course, delicious beef recipes! Matching various cuts of beef with the proper cooking method is also a focus during the session. Attendees have the opportunity to prepare different recipes and enjoy everyone’s work. Beef Boot Camp is designed to educate retail employees so they will have beef knowledge to answer customer’s questions and provide suggestions that will result in a positive eating experience for the consumer.
Texas BEEF Team
The BEEF Team made strides across Texas participating in races in San Antonio, Austin, Galveston, Dallas and College Station. More than 200 team members wore their “Beef. Fuel for the Finish” jerseys while participating in races, runs and triathlons. There are more than 1,000 BEEF Team members who recognize the nutritional benefits of lean beef and the vital role this high-quality protein plays in their training.
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