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  • pasture to plate 160x145

    Chef Pasture to Plate

    Twelve industry chefs recently attended a checkoff-funded pasture to plate tour of the Texas beef industry.

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  • SDSD challenge 2017 160x145

    Slim Down Showdown

    The Texas Beef Council is a proud sponsor of the H-E-B Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize.

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    Kroger Beef Boot Camp

    More than 120 Kroger meat market managers recently participated in a two day Beef Boot Camp held in Dallas. Beef Boot Camp empowers key influencers in the retail channel to educate consumers, answer questions and provide suggestions that will result in a positive eating experience.

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  • BeefU 160x145

    Beef U Revamped

    The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef.

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    Ensuring Beef Quality

    As part of a collaborative effort, the Texas Beef Council (TBC), Texas A&M AgriLife Extension and Texas and Southwestern Cattle Raisers Association recently hosted a Texas Beef Quality Assurance Producer (TBQP) update for more than 45 Texas Department of Criminal Justice ranch managers.

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